General Privacy Policy Statement

Kellogg Company recognizes its obligation to its customers, community and online visitors to adhere to the highest standards of decency, fairness, and integrity in all its operations. Likewise, we're dedicated to the fundamentals of protecting consumer privacy on the Internet.

Gathering and Use of Information

Kellogg only collects personal information from our visitors on a voluntary basis. We don't require this information to obtain access to any of our sites. Personal information received from any visitor will only be used for internal Kellogg purposes and will not be sold or provided to third parties. In communicating with kids, Kellogg is especially mindful of the need to protect their personal privacy. We include several notices asking kids to get parental permission before providing any personal information. Personal information may include name, address, email address, age, etc., and may be collected for contest entry forms, requests for information from Kellogg, to join our updates list, etc. We may also occasionally ask, on a voluntary basis and with parental permission, if appropriate, for personal information for our internal use, such as marketing and research. We'll maintain your privacy and will not sell or provide this information to third parties. Only those who ask to be added to our updates list or who ask for information from us will receive email communications from us. We offer an "opt-out" feature that allows you to remove your and/or your kids' email address from our files at any time. You can always re-enter.

Cookies

Kellogg may use "cookie" technology to obtain non-personal information from its online visitors. The cookie tracks the total number of visitors to our sites in an aggregate form (you're one of a group and your information is not singled out). We don't extract personal information in this process nor do we provide this information to third parties. We also do not contact you. Cookies allow us to update and improve our sites.

Links

Kellogg Web Sites may contain "links" to other sites, and we make every effort to only link to sites that share our high standards of decency, fairness, and integrity. We try our best to ensure that these links are safe for kids. However, kids should always check with a parent/guardian or adult before linking to any new sites.

Security

Kellogg has taken steps to make all information received from our online visitors as secure as possible against unauthorized access and use. All information is protected by our security measures, which are periodically reviewed.

Summary

Kellogg approaches our communications on the Internet with the same respect for, and commitment to, individual privacy rights, concern, and respect for the different sensibilities of our child consumers. We support active self-regulation of this new environment to ensure that responsible marketers can maintain the right to use all communication media to interact with its consumers.

As the Internet evolves, our policy will evolve with it. Please check back periodically to see changes and additions.

If you have any questions about Kellogg online privacy policies or procedures, please contact us. Our Consumer Affairs department is prepared to address any concerns you may have about the privacy, safety and appropriateness of any material you see on Kelloggs.co.uk.